Identity or Brand for the HPBG? “Preussen sells”



State museums such as HPBG are highest-level politico-cultural institutions. Currently, a new conceptual design for the permanent exhibition in the House of the History of Brandenburg-Preußen (Haus der Brandenburgisch-Preußischen Geschichte; HBPG) in Potsdam is being debated. The exhibition has been in place since 2003 and is therefore out-dated, at least from the perspective of exhibition technology. Museum-related didactical innovations alone do not play a role during considerations about the new concept. Instead, economic interests seem to be decisive – a trend that is currently emerging in many publicly financed museums and exhibition venues[1] in Germany.