Inv.-Nr. pos/774 in der Fotosammlung des Volkskundemuseum Wien ©
The photo collection of the Volkskundemuseum Wien was established along the lines of a “comparative ethnology of Europe” in the late nineteenth century, focusing on the territories of the Habsburg Monarchy. Today, the assembled materials raise manifold questions about their origins and, as a consequence, about the visual ethnography of “one’s own”.
Just as colonial ethnography created an image of the “others,” ethnographers and folklorists in Europe approached their “own” populations within the continent. The work here is always asymmetrical; it was the ethnographers and photographers who determined what the image of those studied by them looked like. Ethnography at the time conceived “people” with a respective essence in mind. It designed primitivizing and exoticizing typologies, such as in the form of so-called type photography—a genre of images that circulated far beyond the narrow scientific context and could serve the most diverse purposes.
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